The award winners were announced and honored on August 20th in downtown Los Angeles as part of the Build Business conference. This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industry.
“This year’s program delivered a brilliant display of the incredible talent and ingenuity of A/E/C marketers,” said Lee Jarboe, SMPS MCA Program Co-Chair and Director of Client Services at McCarthy Building Companies. “Entries showcased the full range of new and exciting ways firms are succeeding and thriving in the new economy.”
Two 1st Place Awards
DES A+E’s “Creating Your Place” campaign won 1st Place awards in Advertising and Feature Writing. The integrated advertising and content marketing campaign pioneered an inventive, online approach — leveraging the reach of email newsletter ads to link the audience directly to content-rich articles.
“DES A+E’s ad campaign and the linked articles raised the bar for ads in our email newsletter,” said Cassie Duggy, Operations Manager at BisNow.
The four media-rich posts communicated how DES is “Creating Your Place” by Designing People-Centric Workplaces, Redefining Campus Amenities, Connecting with the Community, and Bridging Design and Technology. Through a focus on relevant issues and compelling narratives, the articles attracted record viewership and received high engagement.
2x Engagement & 2000+ Article Views
With twenty-one marketing communication categories, the awards competition attracted over 200 entries this year across the nation. A panel of distinguished jurors evaluated the entries relative to the project’s marketing objectives, measurable results, and overall budget.
Judges describe the campaign as “a great model” and “a well thought-out campaign.”
Winning entries were on display throughout the conference. SMPS will also display the entries at events throughout the country to educate the industry on best practices and trends. SMPS’ recently-redesigned magazine, Marketer, will also highlight the winning entries in special feature pieces.
DES A+E is looking forward to continuing the poignant message, “Creating Your Place,” throughout 2015.
About DES Architects + Engineers
For over 40 years, DES Architects + Engineers has designed working, learning, and healing environments for our clients. As a full-service design firm headquartered in Redwood City, California, DES A+E provides creative and sustainable solutions that serve the needs of municipal, healthcare, education, development, and science and technology clients. The firm’s marketing team developed the integrated campaign while subject matter experts provided their insights for the thought-provoking blog posts.
About the Society for Marketing Professional Services
The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.